How Hoicko CRM Integrates with SAP (Full Guide)

Hoicko CRM integrates with SAP through secure API sync in both directions—SAP pushes master data (accounts, business partners, pricing, and regions) into the CRM, and the CRM pushes approved transactional data (sales orders) back into SAP.

Why this integration matters: Most CRMs force sales teams to work off data that's already stale by the time it reaches them—customer credit status, pricing, and product master data all live in the ERP and drift out of sync with whatever the sales team sees. Hoicko CRM removes that gap entirely by treating SAP as the single source of truth for everything that SAP already owns, while letting the CRM own the sales-process layer (leads, inquiries, activities, approvals) on top of it.

What syncs from SAP → CRM:

Data Type	Examples
Accounts / Business Partners	Customer master records, credit terms, addresses
Geography	Region, Country, Zone
Commercial Terms	Payment Terms, Inco Terms
Logistics Master Data	Plants, Ports of Loading/Discharge
Product Master Data	Products, Packaging Types, UOM
Organizational Structure	Sales Offices, Sales Groups, Divisions, Distribution Channels
Pricing	Base Price, Freight/UOM

What syncs from CRM → SAP:

Approved Sales Orders — once a sales order clears internal approval, it is automatically pushed to SAP
The Sales Order then returns to the CRM carrying its official SAP Sales Order Number, which is displayed against the originating inquiry for full traceability

How accounts are tagged based on origin:

SAP — the account originated in SAP and was pushed into the CRM; it is treated as verified master data and is largely non-editable in the CRM
CRM —the account was created inside Hoicko CRM and is pending KYC verification and approval before it can be treated as a fully active account

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FAQ

Does the sync happen in real time?

Yes—SAP pushes updates as they occur, so account and pricing data in the CRM reflects the current SAP state rather than a periodic batch import.

Can I create an account that bypasses SAP entirely?

You can create a prospect account directly in the CRM, but it stays in CRM status—not fully active for order processing—until it completes KYC and approval.